About Suzi
I'm a lawyer turned entrepreneur, therapist, coach, psychology and mental health expert who focuses on the inner struggles of the women in their life, business and leadership journey.
I tell it like it really is, 'warts and all' because I walked the walk before I talked the talk (ie I ran a highly successful multi 7 figure business before I started helping others with their businesses and lives).
As a highly successful female entrepreneur, a mum of 3 (with two neurodiverse kids) and one of the 2% who break the $1million barrier (in my case within 2 years before going on to make multi $millions whilst working from home around my young children), I am often asked what I think creates a woman's success or precipitates her self sabotage. And I have found, both from my own personal journey and from supporting other women, that...
THE SINGLE BIGGEST FACTOR THAT REALLY MAKES A DIFFERENCE IS....
your relationship with yourself and your inner world
True success comes from understanding the true you (who has likely been hidden away for a looooonnng time!) and your own emotional GPS system. Not just your inner thinking and mindset work - that alone won't get you there...
True success comes from aligning your ENTIRE inner CORE so that it underpins and fully aligns with your outer success.
Without this work, even if you somehow have some success, freedom or make some money, there is a good chance you will either lose it, self sabotage or feel intense pressure to maintain it which keeps you running around an invisible hamster wheel trying to force yourself to get to the next level of external 'success' whilst slowing suffocating under your own deterioriating mental health and 'pretending' to be you.
Business and life end up feeling heavy and almost the opposite of the "freedom" and fun you intended it to be.
Whereas... if you know how you really work on the inside (and why that might be blocking your external success), everything becomes easier, lighter and more in flow.
Not only will you make money, create better relationships and feel more freedom, but you'll keep it, grow and truly FEEL successful and happy because your business, life, finances and relationships are no longer in a fierce competition with your inner world.
"The outer work can never be small if the inner work is great.
And the outer work can never be great if the inner work is small"
Meister Eckhart, (14th century)
Why do I focus on ambitious women, entrepreneurs and leaders?
Most women, whether in their lives or in their businesses aren't struggling because of a lack of information about external strategies. You've probably taken lots of courses / listened to the podcasts / read all the books yet you're feeling overwhelmed and confused about all the conflicting advice...
The truth is that almost ALL external strategies to create a better life or make money work. There is nothing wrong with them (mostly!)...
But, external strategies alone aren't enough.
If:
- your relationship with yourself resembles quick sand slowly pulling you down into a place of emotional suffocation;
- your outer strategic advice is to turn right, but your inner GPS system is shouting "Go left!";
- you don't have the inner strength to travel your chosen path and maintain your energy and leadership when your public, personal and/or family life resembles an emotional rollercoaster...
The small number of modern, ambitious, determined and driven women who really do make it have something more and sometimes they don't even know it. They might tell you about their outer strategies but their success is coming from somewhere else... Something that isn't taught in school, isn't usually taught by parents or society and yet it is this information that is the real key to unlocking what is truly blocking you.
It's the 'something more' that I teach you
as well as giving you the tools to know how to understand and manage things like....
And more!
No matter what your unique combination is, I can help you.
This is my Zone Of Genius
During my own journey to multiple 7 figures, I experienced every one of the items on the list above. I lived the experience in my own business (a different one to this one) before I started sharing my methods.
Using my own unique, tried and tested Inside Out® Framework (contained in my programs), I show you how you can create the success, wealth and freedom you desire in YOUR business by deeply understanding how YOU truly work from the inside out®.
Some nice things clients have said about me...
"Suzi creates seismic shifts in women and entrepreneurs"
"Suzi's work is next level. I've never heard of anything having such an impact (apart from psychedelics)!"
"Everyone who saw me after my session with you is astounded (including me). This is INSANE!"
"Suzi's processes for mindset, psychology and entrepreneurial personal development work are on another level"
"I don't have words to express how grateful I am to you - my life has been totally transformed"
"I took a literal quantum leap in my abilities"
"This experience is utterly brilliant"
"My confidence is totally transformed"
"What you teach is next level and I will never see the world in the same way again. Thank you so so much!"
"It feels like you're a fairy godmother that appeared ... "
"I know this is your job and I am paying you but still, it's mind-blowing how brilliant you are at this"
"OMG! You have made my life better in ways I couldn't have imagined - it is one of the most extraordinary experiences I've ever had"
"Contacting Suzi was one of the best decisions I have EVER made"
THE SHORT STORY
After 15 years experience:
My Shiny Credentials (click to expand)
I am an Energetic Leadership Master Practitioner certified by the Institute of Professional Excellence in Coaching.
I hold a Post Graduate Diploma in Cognitive Behavioural Therapy and Hypnotherapy studying under multiple different tutors.
I have studied Ancient Egyptian wisdom and Oriental Studies obtaining a 1st class honours from Oxford University (and the highest mark in 31 years in my speciality). One of my lesser known skills is I can read and translate hieropglyphs!
I have completed 90% of my modules for my MSc in Psychology, Mental Health and Wellbeing including detailed work on neurodiversity issues. I have received a distinction in almost every module. My dissertation focus is on women, entrepreneurship and mental health.
I am fully certified as both a Practitioner and a Master Practitioner of Neuro Linguistic Programing.
I am a trauma informed coach and currently completing two trauma practitioner certifications and accreditations (including practical exams). I also have extensive experience of trauma and PTSD through my own personal journey.
I belong to multiple certifying and accediting bodies for therapy, coaching and psychology including the GHSC, GHR, ACCPH, IICT, IHA and FHT and I am a member of the British Psychological Association.
In my previous business (which I sold in 2020), I was offered a multiple 5 figure book advance from a well known publisher. My book hit the Amazon No. 1 Best Seller lists and was translated into 4 languages (oh, and don't tell anyone, but I have a book planned for this business too!)
Back in 2010, I began work on an online platform to take training direct to the living rooms of my students. At that time, I ran face to face in person classes. Within 2 years I had students flying in from 35+ different countries. Rather than have them fly in, I built one of the first ever online education platforms to sell courses (long before the tech really existed so we had to build it from the ground up. It is sooo much easier now!). My membership grew to have members in 150+ countries, an online shop, a full digital magazine, my own range of products and more. I sold my former educational business in 2020.
THE LONG STORY
The longer backstory of my own journey into entrepreneurship, mental and somatic health
1990
As a young girl, I was painfully shy and didn't want to be noticed by anyone. Life felt overwhelming and I struggled with social and general anxiety. I didn't know then that I was dealing (or failing to deal with) with a lot of developmental trauma. By 14, in an effort to cope I was anorexic weighing just 75lbs (at 5'3).
1999
By 24, I was a City lawyer, aka: an overachieving, anxious, perfectionist people pleaser working 90 hour weeks because I was afraid to say No to anyone. At the same time, I was regularly told off at work for "being too entrepreneurial". I was told to "stand out less" if I wanted to succeed. I was deeply unhappy as an employee (and survived by surpressing my emotions, people pleasing and hiding my inner entrepreneur).
2004
At 4am on 19th February 2004, I received a call to say my younger brother (then 27) had killed himself. Like me, he had been struggling for over a decade before that. My world and my perspectives on life and mental health turned upside down...
2007
I got married to my best friend and our first child followed a year later. We didn't know then but our son was later going to take us on a new journey into the complex layers of mental wellbeing as he is autistic. Two of my 3 children are neurodiverse.
2010
FINALLY, in 2010 I quit law and the toxic lifestyle that went with it. Pregnant with child #2, I trusted my intuition and determination to work from home around my kids. I baked 12 (pretty awful!) cupcakes in March that year...little did i know that those 12 cupcakes would lead me to make $1 million within the next 2 years...
2012
By 2012, I had my first $100,000 month and had made my first $1,000,000 as an entrepreneur. I worked from home from 10 to 4pm (typically 4 days a week) teaching people how to decorate cakes. People were flying in from 35+ countries. The next obvious step was to take the cake school online to scale further.
2014
By 2014, my online membership had members in 150+ countries, an online shop with 2000 products, online courses, a digital magazine, my own product range and more. It went on to make multi $7 figures. I was offered a multi 5 figure book deal. My first book went to the No. 1 Amazon Best Sellers slot and was published in 4 languages. I declined a TV show because...
2015
Our 3rd child was born following IVF. I took 6 months off work without it affecting my income or business. By now I had nearly 100 people working for my business. Most days, I was the Visionary who thought up the ideas whilst others in the team implemented them. But I was beginning to realise that this wasn't my destiny....
2018
In 2018, I launched my first podcast which went to No. 3 on the UK Business Charts. My intention with the podcast was to share a 'warts and all' journey of how I built my successful business... Yet, an event in 2018 left me battling privately and realising the compound effects of complex PTSD.
2020
I'd spent 2 years struggling with the effects of PTSD (nervous system dysregulation, chronic fatigue, vertigo, and multiple mysterious physical illnesses with no biomedical cause). My own research into mental health and entrepreneurship was accelerating and ultimately I decided to sell my business because I knew I was on the wrong path. I wanted to really dive deep into mental health, wellbeing, trauma and the inner emotional world of women and especially entrepreneurs. People started to ask me if I could help them and I started my journey working full time with women focusing on their inner worlds, emotions, energetics, consciousness, mental health and wellbeing.
2021 to present
I continued my studies with a MSc in Psychology, Mental Health and Wellbeing, further coaching qualifications, qualifying as a therapist and multiple other areas including trauma and energetics work. At the same time, I was continuing with business behind the scenes working 1:1 with clients and small group programs as I developed the concept that blossomed around the Inside Out Entrepreneur® and Inside Out® Mastery.
2024 also saw the launch of my new website and the relaunch of the new version of my original Inside Out Entrepreneur® podcast. The new and improved podcast is focused on women who are building a business and trying to make more money but are struggling with inner world challenegs which are holding them back. And yes, I did burn down the old shows! You'll have to listen to the NEW Episode 1 (HERE) to find out why.
These days, I work with women from almost any industry or lifestyle (including entrepreneurs, business owners, coaches, content creators, therapists, healers, authors, consultants, leaders etc) on your inner world, emotions, energetic leadership, mental health and wellbeing resulting in massive transformations in you and your business by working from the inside out®.
Ready to change your entrepreneurial life?
Suzi's programs are specifically designed for modern, ambitious and determined women in any industry who understand that they don't need more external strategies and learning about 'one more funnel', 'magic formulas', or 'secret sauce'.
The way to move the needle and create more success in your life and your business is not a secret. It is simple. It is down to what is going on in your inner world that is causing you to sabotage, block or limit your outer success.
If you are tired of not getting what you truly deserve as woman, you want true freedom and you want a business that works for you, then get ready to walk into a whole new paradigm of success and mastery. Suzi's programs will change your life and your business from the very CORE...
Fleur Phillips "It is the BEST money I have EVER spent (and will continue to spend)".
Like • Reply • 10h
My values (and those I work by)
Curiousity (but not nosey)
I don't see you like other people see you. I explore your inner world but leave you in control all the time to ensure you feel empowered.
Energetic (but relaxed)
People often tell me there is something about my energy that just makes them feel relaxed and able to be themselves around me. It is true.
Real & Honest (but no pushover)
Everyone says I am super friendly and honest. But I'm not a pushover. If you are hiding behind excuses, expect some legendary Suzi 'tough love'.
Different (and proud to be)
I am all about seeing the true YOU underneath the layers of false you because once you find her, you will never see business and life the same way again.
Family (but kick ass CEO too)
I built a business with my kids around my feet. Whether baby puke or teenagers chucking hormone hand-grenades, I get the struggles modern women and female entrepreneurs face.
Wealth (and women leaders)
I want individuals (and particularly women) to have more money. It's as simple as that. Female entrepreneurs are changing the world. Money helps them do it faster. I am a feminist and here to deconstruct the patriarchy.
5 fun facts you didn't know about me
Ancient Wisdom
I can read hieroglyphs fluently and have a 1st class honours in Egyptology.
Human Design
In Human Design speak, I am a 1-4 Manifesting Generator
I am an INFJ
In Myers Briggs talk, I am the rarest type of
personality as a INFJ.
I'm an Ennegram 3
In Ennegram language I am an Achiever (kinda makes sense).
Trumpet
I used to play lead trumpet in a semi pro band.
Come hang with me on socials
Where you will see most stuff posted
Prefer video... this is where you'll find it
I am still getting my head around calling this X (it's Twitter really).
My chill and cosy corner where I share much more intimate stuff (and keep it personal).
Understanding how you process the world and how those around you do the same thing (but differently to you) is a game changer in life, business and relationships.
Find out more in #8 of the podcast out on all players now.
#insideoutentrepreneur #insideoutentrepreneurpodcast
One of the things that comes up a lot with 1:1 clients in their early days of coaching or in the middle of a stressful uplevel is sentences like:
“I am stuck”
“I keep going around in circles”
“If only I knew how this would work out”
“I feel like I am spiralling down and losing my focus”
These kinds of statements are the subject of this week’s episode of the Inside Out Entrepreneur® Podcast.
In this episode I show you how to quickly get out of this place so you can move forward with a simple mindset shift that I call my ‘re-ignition process’.
Out now on all podcast players.
#howtogetunstuck #coachingforwomenentrepreneurs #coachingforentrepreneurs #femaleentrepreneurs #insideoutentrepreneurpodcast
An ordinary future is created from the known.
A mind blowing, magical, fantastic, everything you could want and dream of future is created by creating it from the UNKNOWN.
It is ok to not fully KNOW every step of your journey.
It is ok not to follow someone else’s journey.
Let go of certainty and embrace possibility.
💫All the possibilities.💫
Allow possibility to lead the way for you.
Because, it is in possibility that you will find what you are dreaming of.
Dream big trail blazing change maker.
Yours, Inside Out® Wisdom x
#insideoutwisdom #femaleentrepreneurjourney #femaleentrepreneur #insideoutentrepreneur
A new episode of the Inside Out Entrepreneur® Podcast is out today.
This week I am talking about why procrastination is not necessarily the "bad" thing that it is painted out to be.
I talk about what is really going on inside your brain and body when you procrastinate and then give you 5 steps you can take to start to work with your procrastination rather than fight against it.
Out now on all podcast players.
(PS On Apple Podcasts the trailer to the show is still wrong on mobile (I am on about my 25th email with Apple about this so please ignore the wrong trailer until they fix it or use Spotify)
Interrupting my psychology stats research work on my MSc (don’t ask me how that is going 😫) to take you back in time for a moment....
To 2021.
This is when I first introduced you to something that I named the Inside Out Morning®️.
This caused quite a big stir back in 2021 so if you are new to my world, you definitely don’t want to miss the details about this.
Equally, if you loved the original v.1 of the Inside Out Morning®️, you wanna stay tuned because v.2 is WAY waaaaayyyyy BETTER!
In this week’s podcast episode (which has a supporting 40+ page e-book), I explain how the Inside Out Morning®️ has changed and how it works to start your day the right way.
As one user said:
“It explains so clearly and succinctly how your brain works and why it does wacky stuff to keep you safe - and how to spot that and overcome it. You make it all really easy to understand and I have stuff I can implement to make changes. Thanks so much”. (Jo M)
It still has a lot of the neuroscience, psychology and wellbeing I included in the original v.1 but it has been updated in many ways including:
🌞 It is more focused on self-regulation than action in the morning helping mornings to feel easier.
🌞 It addresses how my ADHD brain feels in the morning and what it needs particularly if I feel dysregulated or overwhelmed before I have even really started the day.
🌞 I listened to my peri-menopausal body and what it most wanted first thing in the morning (which did not typically align with leaping out of bed like a Duracell bunny at 5am with pom poms and lycra). Peri-menopausal Suzi has a tendency to be a bit inconsistent in her moods and I needed a flexible routine to fit this so some of the changes accomodate this).
🌞 It is a lot lot shorter (about 10 mins) to match my lifestyle so really do-able every day (with most done before you even get out of bed).
And a whole heap of other really fabulous changes.
And so, I am thrilled to introducing you to the:
* NEW & IMPROVED *
Inside Out Morning®️
You can catch it in Episode 5 of the Inside Out Entrepreneur®️ Podcast (now out) and / or grab the mega e-book over on my website (see the Explore tab in the menu).
Where wellbeing matters as much as wealth
WOMEN • WEALTH • WELLBEING
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I'm an ex lawyer, who built a 7 figure empire, sold it and retrained as a coach, therapist, psychologist and mental health mentor. These days, you'll find me helping modern, ambitious and determined women smash through their invisible glass ceilings and cheerleading mentally healthy entrepreneurs. Come say hello ....
Let's be friends